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Landscapes Golf Management teed up success, achieving a whopping 60% increase in feedback response rate using SurveySparrow
About Landscapes Golf Management
Landscapes Golf Management is a prominent company recognized as a leading provider of golf solutions. With over three decades of experience, they have established themselves as experts in the management of golf courses, country clubs, resorts, and communities. Landscapes Golf Management has proven its ability to provide great services and uphold high standards in the golf industry, boasting an impressive portfolio of over 60 active golf courses.
Nebraska, US
B2C
Industry
Hospitality
Use Case
Customer Experience
"We have lots of surveys that are created for various people that aren’t users in our SurveySparrow account, so it’s nice that I can have their survey results automatically sent to them each day, month, or week instead of remembering to download responses or reports and email them. Internally, SurveySparrow has streamlined the process for us in terms of planning and running successful conferences, and it only continues to improve each year."
Murphy Sears
Marketing Content Strategist
Goal
To improve the experience at their facility, Landscapes Golf Management aspired to gather ample feedback from its customers and members. To achieve this, the company strived to boost the response rate for the surveys they distribute, ensuring to collect valuable insights. As a company that’s committed to improving experiences, Landscapes Golf Management was looking to collect every piece of actionable data to assist them across their business units.
Challenges
Landscapes Golf Management encountered certain obstacles in the form of rigid survey design customizations, basic reporting, and limited question types with their previous feedback collection tool. With their business units spread across the country and having a wide range of customer touchpoints, Landscapes Golf Management wanted to streamline the process.
Solution
Landscapes Golf Management successfully expanded its feedback collection efforts across the entire country by leveraging SurveySparrow’s modern design and customization features.
With SurveySparow, Landscapes Golf Management was able to customize surveys with videos and images while adhering to their brand colors. Going beyond the looks, the variety of question types made sure they had the flexibility to further personalize their surveys with relevant questions. NPS surveys, dining surveys, post-round surveys, event surveys, and more are being sent to customers at planned intervals.
Result
60% increase in feedback submissions
Efficient dining reservation system
Streamlined event and conference management
Landscapes Golf Management has experienced a remarkable improvement in their feedback response rates by incorporating a modern touch to their surveys. SurveySparrow’s tools have proven valuable to Landscapes Golf Management in various scenarios, including customer loyalty, dining experiences, banquet post-golf outings, inquiries, and beyond.
Recognizing the potential of the platform for conference planning and execution, Landscapes Golf Management utilizes SurveySparrow to manage RSVPs and gather post-event feedback. This approach has yielded significant success in streamlining the process, which continues to improve year after year.
Landscapes Golf Management is able to share Feedback reports by scheduling them at different frequencies to make sure the data is shared with the relevant people. The automation has significantly reduced the manual effort to remember and share the reports promptly. It’s safe to say that SurveySparrow has revolutionized the way Landscapes Golf Management collects feedback from its customers and members.
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